In 1995, the United States Postal Service announced that it would periodically replace non-denominated stamps and that stamps would fall into three series: American for non-profit mail; American Transportation for bulk (standard) mail; and American Culture for first-class presorted mail.
The new American Culture Series depicts artifacts of the nation's popular culture. Carl Herrman, the art director for the first two stamps in the series, explained, "The series tries to take a look at American creativity and at things that no other country could claim."