The history of Xerox (through 2013) in 75 seconds.
Chester Carlson stood in his kitchen.
With a grease pencil he wrote on a glass plate the numbers 10, 22, 38 and it was a climactic moment.
His discovery is called xerography.
Effort has been made by Xerox to take this imaging system, a physical kind of photography,
and make it one of the great industries of the world.
The Xerox 9-14 copier.
Possibly the most successful single product of all time.
Xerox 4000 can turn out 45 copies.
Alto the world's first desktop computer.
And here, a laser magnetic hard copy that you can read.
Sensing wires in the roadbed linked to a Xerox computer detect problems.
The Xerox telecopier
The 620 memory
9200 Duplicating System
Xerox 80-10 Star Informations Systems
The ball on the bottom
On my desktop I have a document
Together by the local area network
Well it's the latest thing since the copying machine called DocuTech.
Xerox acquiring Affiliated Computer Services
Bringing together two companies to create essentially a new service offering
Xerox analytics put mountains of ticket data to work
Doctors virtually monitor all their patients
Rolling out these documents services
Let us remember 75 years of Xerox breakthroughs that simplify how work gets done and then
let's marvel at what could happen in the next 75.
Ever wonder what happens after you press the “send” button for your print-and-mail order? In this video, the team at SendOutCards shows the step-by-step process for creating greeting cards and inserting them in envelopes or matching them with the right gift boxes based upon orders placed on its Web site.
Hi, I'm Steve Diamond, Director of Production for SendOutCards, and this is my world.
I've been asked today to take you on a little tour of the production facility and how the cards get created and sent out today.
This is command central.
All the cards that get pulled at midnight every night are sent here.
We take and divide those cards out, create them, print them out to our six iGen printers
and track them through the system.
We have custom written software for tracking the cards as well as for printing the cards
and making sure that every one goes out for the rest of the day.
But instead of sitting here and talking about it, let's just go ahead and see how this starts.
Okay, so this is the Xerox iGen4.
After the software works all of its magic the cards come over here and get printed.
The Xerox iGens are the biggest printers in digital presses in the market today.
And we can print through each printer 80 cards a minute which means, in an hour, I can print
28,000 and in a day we can print about 700,000 cards.
Cards all come out on the paper.
It's 14 x 20 inches, print four cards on a single sheet.
Postcards, we can fit nine on the sheet.
After this the cards are taken over to the UV coater.
We'll go over here.
This is the UV coater.
This piece of equipment applies a UV film onto the cards.
It protects it from damage from the sun as well as potential damage for our equipment,
and it goes through, gives it a nice shine.
Every single card that gets printed goes through this process and protects it.
After it gets done here it's gonna cut down and creased and ready to process.
Let's go see how that goes.
Okay, so now the cards have been printed and coated.
This is where the cards are cut down from the sheet of four that I showed you, down to a single set.
Chad here is doing a good job of cutting them down.
And, could I have a set of these really quick?
Go down to a single set of cards now that are ready to go over and be QAed.
Okay, so all the cards have been printed, coated, and cut and creased.
We're now here at one of the most important steps at SendOutCards.
A lot of people don't know but all the cards here are actually checked by hand for quality
and mistakes by the user.
If you look down the line, you've got a bunch of people checking.
Now what they're checking for is for imperfections in the print quality, the cut, the score.
You'll notice Judith put one into a bin.
All of the bins are labeled for different reasons.
Some for user error.
Some again for cut and crease.
All these cards will be reprinted at the end of the day, or the customer will be contacted
if it's something that needs to be adjusted on their end.
So now that the cards have been checked, let's go ahead and go over to my favorite part and
let's watch them get put into and envelope.
Okay, so this is the SendOutCards card inserter.
This is the only one like it in the world.
SendOutCards actually worked with an engineering firm back east to develop it.
It's capable of running a thousand cards per hour including sealing, stuffing, stamping,
We'll have a second one delivered here in a few months so we'll be able to process 16,000
cards per hour, inserted and out the door.
Let's go ahead and take a walk through of how the system works.
You see the cards here are now being fed from the table with a vacuum onto a table.
It's then folded.
You'll notice that the fold doesn't have any abrupt things crushing into the card which
is typical of other machines.
It's then taken, placed onto a track and inserted it a blank, white envelope.
The envelope is then sealed as soon as the card is put into it.
There's no chance of a card and envelope of being mismatched.
It's then turned over and presented to an address printer that's also doing verification
by a two-dimensional barcode to make sure that card is the right card.
So this is a system that's actually printing the address and verifying the card that we
just were speaking about.
You look up on the screen here, you'll notice that there's a two-dimensional barcode being
scanned on every single envelope.
It matches the barcode on every single envelope, or every single card that's going into the envelope.
After it goes through here, it's getting a stamp that covers up that two-dimensional barcode.
If for some reason it doesn't verify it can't guarantee the right card is in the right envelope
it will divert it into this bin and remove it from production.
It will then figure out what happened and if it needs to be reprocessed.
After that you're given a final product, ready to go out in the mail to the post office.
All cards leave within 24 business hours.
Welcome to the gifting department.
So we just saw a card get printed, coated, cut, and creased.
When it adds a gift to it, it actually comes next door and it gets put into a clear envelope.
This envelope and then matched up with the card, the proper gift, boxed, and shipped
right here in our warehouse.
Let's go see how that gets done.
So after the cards are put into the envelope, we go ahead and build boxes for them.
You'll see Jen here putting the gifts into the boxes and putting the protective packaging
around them to make sure they don't get damaged in shipping.
After that they're sent down the conveyor and matched with the proper card
and prepped for shipping for the final check and printing a label.
So we get down here you'll see Lisa, actually checking, putting the right cards in with
the right gifts, getting them ready to pass over to the shipping line.
So Carl now has the right gift in the box matched with the correct card, scans the card,
prints out the label.
Says that this package is supposed to go to via UPS.
He's then going to put it out with the carrier and send it out today.
Thanks for coming onto our tour at SendOutCards production facility.
I hope to see you on a tour soon.
ifolor worked with Xerox to develop one of Europe’s leading photo
publishing businesses. This video describes how they did it.
It's a land recognized around the world for excellence
but in seemingly conflicting ways.
Technology and natural beauty, science and artistry,
perhaps more than anywhere on earth,
in Switzerland they exist side by side
and come together in one place,
to remarkable results.
In 2004, Photocolor which became ifolor in 2007,
took a look at the photo marketplace and saw opportunity.
Since it's early days as a silver halide photo finisher
ifolor's customers have been interested in quality,
the beauty of the images capturing their surroundings,
their families, and the moments of their lives.
At the time there was only one way to achieve that quality
but a change was around the corner.
Driven by customers who wanted to turn their images into keepsakes
in small quantities and with exquisite quality,
and by companies who listen to them,
thanks to Xerox and iGen3 technology,
digital imaging was changing the photo finishing marketplace
with revolutionary technology.
And in keeping with the long history of not only their company
but their culture as well,
ifolor used that innovation to achieve new levels of quality.
The first time we have recognized in 2004 that the digital printing industries
coming up with new technology who was able to print pictures in a quite good quality.
And that was so interesting for us especially
in comparison to decrease in volumes.
We needed a partner which would be strong and reliable
and would allow us to fulfill our customers' needs
which are quality, foremost quality, than a competative price,
as well as a very short delivery time.
So we have made a comparison between these three or four companies
and in the end we've recognized that iGen3
was at that time covering our requirements as best.
The years since have shown that it was the right choice,
the only choice, to delight their customers,
produce more jobs, reduce costs,
and grow their business.
The presence of iGen3 had an immediate impact
and capitalized on the change in the marketplace.
As customers began to want their photographs less as 4 x 6 prints
and more as photo keepsakes,
the high-value jobs that can create a whole new way of doing business.
We were able to launch new products like photobooks,
like calendars, like cards, and so on.
And that was great.
So we were able to fulfill the requirements
from the customer side in the best way.
But for innovation to be truly innovative,
for quality to remain on the forefront of quality,
they cannot stand still and they haven't.
iGen3 became iGen4,
and quality that impressed ifolor's customers around Europe
took a leap forward with dramatic innovations
and color consistency, repeatability, and workflow.
The legendary iGen productivity and reliability
prove themselves through the peak demands
when failure is simply not an option.
In the latest innovation took the quality of iGen4's photo output
to unprecedented levels.
iGen4's matt dry ink looks virtually indistinguishable
from offset and rival silver halide processing
when producing consumer images.
It allows ifolor to produce high value jobs
with astounding quality
combined with other iGen4 image innovations
enhanced flesh tones and blue skies print better than ever
and open a world of opportunity in printing consumer photos.
Matt dry ink and iGen4 provide a smoother picture
that is so important in showing emotions
and there's no shortage of those
in a land beautiful as the land of the Alps.
Matt dry ink has increase the quality quite good.
That means especially the smoothness,
the homogeneity was much better than before.
And especially when you have blue skies behind,
it's much better than before.
That's why we decided for dry ink.
Figures are important for us, of our customers clear,
the reliability is important,
the maintenance is important, on the machine,
a lot of other things.
But in the end, and to be focused on the customer use,
only three things are important.
and thirdly, one more quality.
That's only what the customer is looking for.
The quality and the technical reliablility of those machines are very high.
This enables again to focus on our customers,
leaving the technical stuff for the company that masters it, Xerox.
Together the productivity and reliability of iGen4
and the quality and precision of matt dry ink,
have given customers the quality and the unique products that they are looking for
and put ifolor and a unique position in the market place.
One where customers are willing to pay a premium for the photo keepsakes
because they know they will display premium quality.
Consumers might not pinpoint why,
but they have seen that their digital images
and the keepsakes to create from them
are more true-to-life like the mountains and moments
that surround them.
A virtual tour of the Capita printing plant
Capita is the largest business processing outsourcing company in the UK.
A customer base incredibly diverse from life and pensions,
financial services, through to parking, ticketing,
and annual council, tax billing, etc.
Capita reviewed the marketplace as we have a traditional mailing facility
in the sense of pre-printed letterheads, monopersonalization, and envelopes.
And what we're finding ourselves,
is in a very changing market.
In that world where volumes are declining,
data segmentation is increasing, run lengths are getting shorter,
and you're spending your entire time doing
machine make readies and getting very low productivity.
Also the world is changing.
How we all communicate with each other is changing drastically.
We all use our mobile phones every day.
The drive to channel shift,
receiving stuff via email, and SMS,
is having an impact.
So what Capita decided to do was
review the whole marketplace and decide
how can we become more efficient
manufacturing in this environment as it changes.
I think what Capita has created here
is the first true white paper factory in the UK.
So it gives you that ability
to personalize in full color not only
the primary document but also the outer envelope,
and also to personalize the BRE, the business response envelope.
So that you can put a 2D barcode on it
and actually you can physically know what
is in that envelope coming back in before you ever even open it.
By being able to personalize the outer envelope
you can get increased response rate,
much but a targeting, and you can target very specific customers.
So for example if your are a utility and you're a hosepipe ban,
we could put on the outer envelope for very specific addresses or post codes,
there was a hosepipe ban coming up in your area.
So by doing everything with white paper
in this white paper factory environment,
effectively you're getting rid of all your stock
so there is no requirement to hold
envelopes or buy stationery.
Your time to market is obviously substantially reduced.
You can change your brand just by doing it
all digitally sort of at a moment's notice.
So by not having not any of those up front costs
you're obviously going to save money.
What Capita was looking for was strategic partners,
people that we could trust to deliver this service.
With Xerox we found not only was it the Xerox services
and we're going to get delivered
but also through their strategic partners
and actually being accountable for the entire solution
rather than just the Xerox element.
You buy from people at the end the day
and you want people whom you trust,
who can deliver that solution for you.
Also when you're making this type of investment
it's significantly larger than anything you've probably done
in the past and the modern world.
So you want a roadmap for the future.
You want to know that that technology you've just purchased
effectively is future proof.
Print is obviously just one of the channels
to market that we're able to offer our customers.
Obviously what we wish to give is their customers channel choice,
that could be email, SMS.
It may even present itself into a web portal
or back into a customer service environment.
It's embracing things like augmented reality,
blending the physical to the digital agenda.
Actually, the document now that you've sent out as
a piece of print can drive this digital channel shift.
And you can drive the whole thing as an interactive experience.
So do I think we'll be continuing to invest in this technology?
Yes, we will.
The reality of it is highly likely that
I'll be buying more of this equipment?