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Hi, my name is Leslie Foxhoven.
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I'm the president and founder of Aprisa Express.
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Most importantly, we are honored to partner with the Smithsonian National Postal Museum
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to explore the history and the development of the mail and parcel industry.
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As a woman-owned business and a proud partner of the United States Postal Service
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we're delighted to tell our story and contribute the small piece of history that we're creating today.
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Aprisa Express is an international shipping and logistics company specializing in e-commerce,
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mail, parcels, and freight.
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We initiated services in Mexico and then expanded those services into South and Central America
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and then subsequently the rest of the major markets in the world.
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So in the late 1980s, if a US-based company wanted to sell their products overseas or
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go global, it was happening but it didn't come without tremendous challenges.
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So for the next few minutes let's say that your US-based book company and you're desiring
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to go international and sell your books to various countries around the world.
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First challenge is that there was no Internet for you use in order to identify your target markets.
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So at that time, there would have been a company like Aprisa Express who would go out to the
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local market let's say in Santiago Chile, identify local citizens as a target market
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and then take that list back to you.
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You as your book distributor would then prepare your database and do an international mailing
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via US Postal Service to all of that target list, and then a company like Aprisa Express
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would have received the returns and the orders from those individuals and then express that
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shipment in those orders back to you.
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You would then fulfill those orders and using United States Postal Service to ship the shipments
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out into South and Central America.
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Last challenge is that the track and trace at that time of shipments was minimal, shipments
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were held in duty and customs, and duties and taxes were tremendous.
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The bureaucracies there, nobody was held accountable and most of those international shipments
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were abandoned.
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So let's now fast forward to 1995, and the late 1990s.
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We now have the Internet. You're able to offer your books to the whole world.
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Everybody's able to access your Internet website and now they're able to order.
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Your next challenge is, how I'm going to get those shipments overseas, cost effectively,
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without an issue in customs, and hold somebody accountable so that my client can receive
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their book and have a seamless customer experience.
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Well that is certainly not happening at that time frame because there was no way to control
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the issues that were occurring in customs.
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So many books, once again, we're being held, and abandoned, and lost in customs.
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So you as a business owner are losing the product and losing the value of the book and
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your client is typically unhappy because they now didn't have the order they had already paid for.
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So as we fast forward to the 2000s, and up until today, we find many of those issues
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have been resolved and we now have developed as US businesses customer bases around the
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world, still struggling a bit with the issues and customs.
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So many of the commodities arrive at the final destination and held in customs and abandoned.
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So Aprisa has established a new duty and tax calculator.
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So the way forward is that you're the same book salesmen today.
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You now have your target list, people are going to your site to buy your books and now
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you are able to say, click here.
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And you can now find the total price, it includes your duty and tax, and guess what?
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It's in your local currency.
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So your customers are able to buy right there at that exact moment and in most cases request
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a service that's one two three days.
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So we are looking today at customer experience that is excellent.
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Customers are receiving their books in one to three days.
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There's no hold up in customs, and you as a publisher or as a book salesmen are no longer
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losing any of your commodities in customs.
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So what does the future hold for e-commerce?
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It is so exciting to think about it.
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The world is getting so much smaller every day.
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Whether you're in China, in Shenzhen, or whether you're in Retalhuleu, Guatemala, you are going
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to expect your deliveries to be made just as if your client of a book salesman in
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New York City and you're living in Pasadena, Texas.
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What your customers are now going to expect with the iPhones and all the new apps,
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they're going to be going online, they're going to be on a train, they're going to look for your
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website, place in order, have all the data uploaded and be getting deliveries within
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one to two days regardless of where you're based around the world.
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They'll have multiple solutions to choose from.
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There will be no losses in customs, and all of the deliveries will be seamless.
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And we have absolutely crushed the myth that shipping creates a black hole.
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It doesn't.
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Everyone will be held accountable and the one great things that you'll be able to count
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on the United States Postal Service department and companies like Aprisa to deliver the best,
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seamless solutions for all US-based businesses so we can continue to be the proudest companies
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in the world offering our products to every country.
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We want to give a special thank you to all those at the Smithsonian who realize the importance
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of telling this story on a large scale.
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It's been a blessing to be involved
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and thank you so much.