Headquartered in Menomonee Falls, Wisconsin, Arandell Corporation is the nation's trusted leader in premier catalog printing solutions. In this dynamic world of commerce, we have joined forces with the United States Postal Service to deliver quality products and services right to your doorstep. Our president and CEO Brad Hoffman takes a closer look at this unique partnership.
BRAD HOFFMAN, PRESIDENT AND CEO:
In 1498, Italian printer Aldus Manutius invented the catalog. His goal was simple. Compile a listing of his most prized products. And sell them to the public.
In the late 1980s, a unique relationship formed between us here at Arandell and the United States Postal Service.
The catalog had boomed in the post-war era; mail order had revolutionized the industry. But the marketing and distribution had yet to be fully optimized.
In 1987, we joined the Postal Service’s Mailers’ Technical Advisory Committee. It was the start of a pivotal partnership that saw the USPS working intensively with Arandell to address the needs of catalogers and to identify the vision of this dynamic industry.
Today, the fundamentals of the catalog are very much the same. At its core, the catalog is a marketer’s manifest, a driving force in the crazy world of commerce. And yet, a lot has changed in half a millennium.
We can produce tens of thousands of catalogs a day. We can adapt them to digital and mobile platforms. And, we can ship it seamlessly all over the world.
At Arandell, we pride ourselves on our ability to Go Beyond. When it comes to the catalog, our mission would not be possible without the integration, dedication and determination of the United States Postal Service.
Here’s to the next 500 years.
Meaningful Partnerships. Expert Solutions. Arandell Corporation. Going Beyond.