Headquartered in Menomonee Falls, Wisconsin, Arandell Corporation is the nation's trusted leader in premier catalog printing solutions. In this dynamic world of commerce, we have joined forces with the United States Postal Service to deliver quality products and services right to your doorstep. Our president and CEO Brad Hoffman takes a closer look at this unique partnership.
BRAD HOFFMAN, PRESIDENT AND CEO:
In 1498, Italian printer Aldus Manutius invented the catalog. His goal was simple. Compile a listing of his most prized products. And sell them to the public.
In the late 1980s, a unique relationship formed between us here at Arandell and the United States Postal Service.
The catalog had boomed in the post-war era; mail order had revolutionized the industry. But the marketing and distribution had yet to be fully optimized.
In 1987, we joined the Postal Service’s Mailers’ Technical Advisory Committee. It was the start of a pivotal partnership that saw the USPS working intensively with Arandell to address the needs of catalogers and to identify the vision of this dynamic industry.
Today, the fundamentals of the catalog are very much the same. At its core, the catalog is a marketer’s manifest, a driving force in the crazy world of commerce. And yet, a lot has changed in half a millennium.
We can produce tens of thousands of catalogs a day. We can adapt them to digital and mobile platforms. And, we can ship it seamlessly all over the world.
At Arandell, we pride ourselves on our ability to Go Beyond. When it comes to the catalog, our mission would not be possible without the integration, dedication and determination of the United States Postal Service.
Here’s to the next 500 years.
Meaningful Partnerships. Expert Solutions. Arandell Corporation. Going Beyond.
Established in 1922, Arandell Corporation is trusted as the premier catalog printing solutions provider in North America. We have a strong reputation in the industry for establishing meaningful relationships, adapting to change, and consistently delivering successful results.
As one of the largest web offset printing and binding facilities in the country, our services “Go Beyond” the printed page by offering multi-channel strategies including high-quality premedia, catalog printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting to the retail and direct mail catalog markets.
Arandell Corporation building
Arandell is also a respected national leader when it comes to commercial distribution, mailing and co-mailing services, which is attributed to our long-standing partnership with the United States Postal Service (USPS). Since the mid 1980’s, Arandell and the USPS – together, have revolutionized the catalog mailing industry to what it is today. We have been an instrumental partner in simplifying a mailing system conducive for catalogs, aiding the Post Office in the initial deployment of PostNet and Intelligent Mail Barcodes, among other delivery tracking features.
To this day, Arandell’s commitment to quality and customer satisfaction has earned us the reputation of being one of the country's premier catalog printers. We continue to stay true to our promise of creating meaningful partnerships and delivering expert solutions that go far beyond expectations.