The Business of Design 2009

Object Details

Views

3,932

Video Title

The Business of Design 2009

Description

Business leaders discuss how design impacts their overall strategy and affects their bottom line. Moderated by Daniel H. Pink, the panelists will discuss the role of design thinking in the workplace as it relates to consumer goods as well as overall company vision. Moderator: Daniel H. Pink, author of A Whole New Mind: Why Right-Brainers Will Rule the Future Panelists include: Bill Moggridge, 2009 Lifetime Achievement National Design Award Winner, co-founder of IDEO Sam Lucente, Vice President of Design, Hewlett-Packard Company Jeanne Liedtka, Professor, University of Virginia's Darden Graduate School of Business

Video Duration

1 hr 23 min 6 sec

YouTube Keywords

Smithsonian design museum

Data Source

Cooper Hewitt, Smithsonian Design Museum

YouTube Channel

cooperhewitt

Uploaded

2009-11-13T19:03:13.000Z

Creator

Cooper Hewitt, Smithsonian Design Museum

Type

YouTube Videos

See more by

cooperhewitt

YouTube Category

Education

Topic

Design

Record ID

yt_QAFbosQCcsk

Usage

Usage conditions apply