Bob Greenberg Selects: Ten Principles

Object Details

Views

782

Video Title

Bob Greenberg Selects: Ten Principles

Description

Bob Greenberg is the founder, chairman, and CEO of R/GA, a worldwide digital advertising agency, product and service innovator, and consultancy. He is the guest curator of Bob Greenberg Selects. Originally inspired by Dieter Rams, Bob Greenberg set out to create his own set of guiding principles when he established R/GA forty-one years ago. These principles have been applied over the years to build R/GA into the innovative and award-winning global company it is today. This video pairs each one of Bob’s principles with design objects in the exhibition. -- "Bob Greenberg Selects" is the sixteenth exhibition in Cooper Hewitt’s Selects series in which designers, writers, and cultural figures are invited to explore and respond to the museum’s collection. To learn more, visit https://www.cooperhewitt.org/channel/bgselects/

Video Duration

5 min 31 sec

YouTube Keywords

Smithsonian design museum

Data Source

Cooper Hewitt, Smithsonian Design Museum

YouTube Channel

cooperhewitt

Uploaded

2018-02-26T20:12:08.000Z

Creator

Cooper Hewitt, Smithsonian Design Museum

Type

YouTube Videos

See more by

cooperhewitt

YouTube Category

Education

Topic

Design

Record ID

yt_j400aQC2uso

Usage

Usage conditions apply