The American Electrical Novelty and Manufacturing Company ran ads in the early postal publications for their new “Ever Ready Flash Light.” The “flash light” originated in patent #617,592, which David Misell received on January 10, 1899. Misell assigned the invention over to the company he worked for, the American Electrical Novelty and Manufacturing Company. The company owner, Conrad Hubert, recognized the great potential of this new invention and by 1905 (two years after this ad appeared in R.F.D. News) changed the company name to the American Ever Ready Company. He trademarked his flashlights and batteries under the name Ever Ready.” The holdings of this company are part of the company known in 2012 as Energizer Holdings, Inc.